It takes a certain ability to be able to create connection between a product and the brand itself. What makes someone pick Ford over GM? Coke over Pepsi? Samsung over Apple?
We recently worked with one of the most influential medical device companies to launch its second-generation device, giving us the opportunity to re-evaluate the brand. Our first step was to craft and agree upon the brand messaging. From there, we created various “mood boards” to depict visual approaches for the brand —in other words, the style we should pursue. Taking this step allows us to quickly explore a variety of directions. Our objective was to develop creative that would resonate with not one market, but all markets globally. Once the boards were created and the client team made their strategic selection, we used them to inspire the image system concepts for flagship materials.
So what mood did they go with? Look for the reveal in 2015.
September 29, 2014 | Creative, Research