What do the young adults in your life like to eat? Are they Chipotle fans? Starbucks addicts? Taco truck aficionados?
For the past three years, we’ve taken a close look at Generation Z’s eating habits in the context of their lives as newly independent consumers. It’s driven by a favorite client of ours that specializes in consumer packaged-goods and desires to better reach and delight this generation both on and off campus. And it includes our annual presentation to collegiate dining service representatives from across the country at the In Front of the Future conference.
Gone are the days of mystery meat, lifeless vegetables and cardboard-like pizza. Today’s college dining halls are vibrant representations of the students they feed. They reflect Generation Z’s desire for an authentic experience that leaves them feeling closer to the food they are eating, in an open and welcoming space.
So how are college dining halls redefining themselves in order to meet the needs of students? They’re sourcing locally, investing in sustainable ingredients and practices, and reaching out to the communities they serve to build a strong, authentic brand that resonates.
Sound different than what you remember? We sure think so. This generation’s ability to cultivate new trends and ideas keeps us on our toes, and we love helping our clients get to know the digitally native, always-connected group that will soon make up 40% of all consumers. Want to know more? Connect with us.
July 17, 2017 | Research