Archives

The Basics of Engagement.

At Fusion Hill, consumer engagement is king. We’re always exploring ways to reach people where they are–web, print, direct mail, branding and more. Our research arm does the heavy lifting in finding insights, while our design group’s creative rocks tactics that are familiar and time-tested one day, and new and leading-edge the next.

In a recent project for a major health care client, this simple direct mail gem has us pretty excited. It opens like a FedEx package, giving consumers the basic, tactile, designed-to-open experience of a reveal and the sense of opening a special message delivered just for them. With thoughtfully laid out scannable content, this mailer is a true engager, right in your mailbox.