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The Future’s Here, and It’s Digital.

How many times per day do you use digital tools such as apps, fitness devices or smartwatches? You probably can’t even count, right? We know from our own experiences that digital tools are expanding into nearly every aspect of our lives. And the consumers we’re speaking to in the field have certainly verified this as well – even elderly populations and consumers of low socioeconomic status.

Whether we are having conversations related to home energy, credit cards or health condition management, digital is becoming more and more a part of the conversation. So we decided to take a look at our recent research projects to understand exactly how and why consumers are using (or not using) digital tools.

We uncovered several drivers that consumers desire or even require in digital interactions, and if your company is playing in this space, we highly recommend you take a look.

Those insights got us thinking: What’s next? So our team did some online research to get a glimpse of the digital tools we all may be using within the next few years. Here’s a sneak peek:

  • Consumer personal health on demand (aka wearables) is still growing strong. If you don’t already have a fitness tracker, you might by the end of 2017 – and yours might be in the form of a ring rather than a watch.
  • Consumers are becoming more and more connected. From smart homes to ceiling tiles that wirelessly power our devices, tech will continue to infiltrate our homes and lives.
  • Artificial intelligence (AI) is no longer something seen only in sci-fi movies. Machine learning is ever increasing. For example, it’s apparent in the form of autonomous vehicles and personalized digital concierges like Wiidii.
  • Technology is helping to level the playing field for consumers with disabilities, including apps that help the blind “see” and software that interprets and translates sign language.

There’s a big part of our team who, we’ll be honest, loves nerding out on this stuff. But we also know understanding consumer expectations related to tech could have a big impact on your business. Read how by requesting our full trend report here.


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