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Till Death Do Us Part: Committing to the Brands We Love.

Think about your last shopping trip. Did you pause at the laundry detergent aisle to consider your options, or did you just grab your longtime favorite? How about the toothpaste and cereal aisles? For many of us, the choices are simple. That’s because we long ago formed relationships with brands we know and trust.

In a world of ever-increasing options, achieving this brand loyalty is more important for brands than ever before. And that extends from the shoes we wear to the cars we drive and beyond. So, what is currently driving consumer brand loyalty? And how can you make a consumer trust your brand, not just buy your brand? We explored the answers in our recent Brand Loyalty Trend report.

Engagement

Consumers want to be engaged in a brand’s story and product. Companies that encourage collaboration with their consumers are more likely to create long-lasting relationships.

Millennials are especially knowledgeable when it comes to what they buy, and they drive market trends because of their significant buying power.

Quality

For many consumers, the quality of a product or service determines the likelihood that they will trust a brand with their repeat purchases and establish an ongoing relationship. However, consumers are also likely to cite reliably high-quality customer service as the reason for remaining loyal even after encountering issues with a brand’s product.

Shared Values

Consumers are attracted to brands they view as altruistic and commit to companies that have a similar philosophy or values. They identify with and are more likely to stay loyal to brands that authentically demonstrate their commitment to social or environmental issues in their business practices.

90% of Americans say they are more likely to trust and feel loyal to companies that support social issues.¹

Personalization

Consumers seek novelty and are more likely to be loyal to brands that pay attention to their individuality and respond accordingly. They develop trust and express satisfaction when brands continually surprise them with new products and experiences that are customized to their needs – or give consumers the power to customize on their own.

In an oversaturated market, the consumer is king. Never underestimate the power of brand loyalty, and always invest in your consumers – getting to know their needs so you can speak to them more directly than your competition can.

See five quick examples of companies that are succeeding, and learn how you can increase brand loyalty by requesting the full report.

¹ 2013 Cone Communications Social Impact Study.