Total Recall.
The connection between the sense of smell and memory is very powerful; just ask a woman about the first perfume she wore as a girl. Participants in a recent study on fragrance shared their lifelong experience with perfume and other scented body products. An overwhelming majority of women were able to remember the specific years when they wore certain scents. For example, most women remember the fragrance they wore on their wedding day and some couples reported celebrating their wedding anniversaries by gifting each other the scents they wore at their weddings. The sense of smell is powerful enough to transport people back to a specific time and place. How can your company capitalize on this connection between the sense of smell and memory to create new and innovative products?
April 1, 2011 | Research
