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UXPA International Conference.

In June we braved the heat in Scottsdale, Arizona, to join other user experience (UX) professionals, including designers, researchers and academics, to exchange techniques, tools, trends and beyond at the UXPA International Conference. Here are a few takeaways:

Gen Z and Millennials are not the same

Gen Zers were raised differently than Millennials – one study suggests that the average attention span for Gen Zers is 8 seconds, compared to 12 seconds for Millennials. They seek authenticity and are clear/choosy about where they post and look for content. They are impacting the way we spend, the way we make decisions and the way we seek information. Which raises the question “What can Gen Zers tell about you in 8 seconds?”

Universal/inclusive design is helpful to all

With the rise in the use of technology among consumers, the opportunity to enhance the user experience is greatly increased but must be done with care and intention. By designing with inclusion in mind, not only do we enhance the experience for some, but we also can be helpful to all.

Develop individuals, as well as the team

The conference offered insight into trends and tools as well as included sessions on personal development and the importance of diversity and inclusion within the workplace. We learned that in order to retain the best talent, it is important to cultivate and protect an inclusive culture.


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