Each year, our team attends a screening of the British Arrows Awards, which celebrates the U.K.’s most innovative, daring commercials. When you work in marketing, watching ads can spark a number of thoughts and emotions. Initial reactions (whether tears or laughter) quickly turn into “Wait, what was that brand trying to accomplish? Who were they hoping to reach?”
And in that spirit, here’s a short list of ads that stood out to our team – both as consumers and as marketers:
Great Shows Stay with You: Most networks promote their shows through trailers. Amazon Prime took a different tack, imagining a world where viewers become the characters they watch. Farfetched? Absolutely. But its originality creates memorability.
#PhonesAreGood: Culturally, our relationship with technology is under fire. In this spot, wireless provider Three combats the negativity by reminding us of the ways smartphones make our lives better.
Skittles Pride: Plenty of companies participate in cause marketing, but few are able to find such a natural, humble way to connect their brand to the cause. And don’t miss the latest campaign extension – limited-edition packaging created by artists, illustrators and designers who identify as LGBTQ+.
IKEA Ghosts: This one is just plain fun. Enjoy!
January 23, 2020 | Culture