What’s Trending in Health Care?
A quick glimpse at health care today shows a drastically different landscape than five years ago. Doctors and hospitals are changing the way they communicate, providers are finding innovative ways to reach consumers and patients are playing a bigger role in their physical and behavioral care – and most all of this can be done at the click of a button.
From ER visits to weight loss to choosing a medical device to selecting health insurance, consumers’ health journeys are top of mind for marketers. And developing products and services that excite and content that engages starts long before creative teams choose imagery and writers craft headlines. It begins with the consumer – diving deep into the everyday world of that audience at home, at work and within the health care system.
As health care transitions to a more consumer-driven atmosphere, how do we connect the dots? Getting past barriers like prioritization to privacy regulations may seem daunting, but it’s one that can be accomplished by drawing on deep understandings of how consumers – from Millennials to women to seniors to Hispanics – approach health care.
Explore the health trends of today. We’ve compiled them in one comprehensive report – from insurance, device, hospital and well-being to technology, demographics, access and education. Get in front of the latest learnings and see how they may impact your future strategy.
Interested? Click here to request the full report.
June 28, 2016 | Creative, Culture, Research
