Who has it figured out – dentists or doctors?
According to our research participants, dentists have figured out how to provide a pretty darn good consumer experience. Reminder calls, massage chairs in the waiting room and even incentives for positive behavior change. (And mind you, no one likes to go to the dentist.) Many are following a model that’s more like a beauty salon. So why haven’t doctors caught on? After all, patients are consumers, right? We have a choice of where to go and who to see. And a trip to the clinic can be a lot more cha-ching than a hair cut and color.
April 28, 2011 | Research
