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CONGRATS TO OUR VERY OWN KATHERINE!

Each year, Ad 2 Minnesota compiles a prestigious list of the top 32 Under 32 marketing and advertising minds. We are so excited to share that our very own Katherine Bosworth, senior designer, is a recipient of this award!

Katherine has been a shining star on our creative team for the past six years. We recognized Katherine’s leadership ability and thoughtful design within moments of her tremendous internship interview. As expected, she swiftly surpassed the expectations of the internship and rose through challenges to be the innovative, intelligent and humorous senior designer she is today. She eloquently speaks to design solutions and fully engages our client audience – a gift of strategic design and articulation that has impacted countless Fortune 100 brands. In the past year, she has expanded our UX capabilities for clients wanting to create a more meaningful, direct digital presence during the pandemic. From UX design to multichannel campaigns, the experience within design is always at the forefront of her mind.

Not only is she an influential member of the creative team, but Katherine has also spent time volunteering with Art Buddies, helping elementary-age kids foster their love for creativity. She’s also currently enrolled as a mentor for a pilot pen pals program at a Minneapolis elementary school.

We couldn’t be more proud of Katherine’s accomplishments and how they have impacted Fusion Hill and the Minneapolis community.


| Culture

DESIGN TRENDS 2021

At the start of each new year, our creative team conducts a deep dive to uncover the trends that will shape and influence the world of design for the coming year. We believe that design trends, just like research trends, serve as a powerful reflection of shifting consumer desires and preferences.

As the team (virtually) sat down to discuss the trends worth highlighting for 2021, we were struck by how much can change in a year. 2020 pushed us all to find inspiration in new places – influencing the design world for the better. We are starting off 2021 feeling inspired by all that we’ve discovered.

Download the report here of what we are predicting will rise to the top in 2021.


| Creative, Culture

THE IMPACT OF 2020 ON CONSUMERS

There isn’t much left to say about 2020 that hasn’t already been said. From the pandemic to politics, it felt as though the only constant was change. It was a year that disrupted the way in which we interact with each other and the world around us, leaving a strong impact on our individual and collective psyches.

Download the report here which explores a few of the trends and behavior shifts that are likely here to stay for 2021 and beyond.


| Research

SENDING LOVE TO MINNEAPOLIS SENIORS.

Every year on Martin Luther King Jr. Day our team volunteers with a local organization to give back to our community. This year, in lieu of in-person service, our staff served from home, writing letters with messages of kindness and love (some even including custom paintings!) to seniors in Minneapolis. The pandemic has left us all craving connection, a sentiment we know is especially true for many senior citizens following strict COVID-19 isolation guidelines. Collectively, our staff wrote 132 letters to seniors at Minnesota Veterans Homes and two senior communities. We are grateful for the opportunity to continue serving our community in creative new ways and hope to continue the tradition in the future.


| Culture

WE’RE FEELING GRATEFUL.

What a year! We’re excited to close out 2020 and say hello to 2021! But first, we’re taking a moment to reflect on what the past year has brought us here at Fusion Hill.

  • In January, our staff volunteered at Second Harvest Heartland, where we packed 4,604 pounds of rice, which equals 3,936 meals.
  • We promoted three senior leaders to VP roles (Amy Behrens, Research & Strategy; Jessica Helvey, Creative; and Nina Gazel, Business Strategy).
  • We welcomed three new Fusion Hill babies to the team.
  • In lieu of sending holiday gifts, we redirected our funds to We Love Lake Street to support their important cause to rebuild Lake Street in Minneapolis. Internally, our staff raised over $2,500 for food and other necessities for our surrounding neighborhoods.
  • Our 2019 Quote to Self project won two creative awards! Thank you to Summit International Awards and Hermes Creative Awards for recognizing our project.

As we head into the busy year-end, we hope you’ll find a moment to reflect on the silver linings 2020 has brought you and your teams as well. See you in 2021!


| Culture
 
 

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