In September, Fusion Hill had the privilege not only of participating in Twin Cities Startup Week as a sponsor but also of featuring our VP of Research and Strategy, Amy Behrens, and our VP of Business Strategy, Nina Gazel, as speakers at the event. Because we ourselves are part of a small business, we are always looking for ways to give back to the community, which is why we jumped at the opportunity to share our expertise at this event, the second-largest startup week in the U.S.! Our team presented to a mixed virtual and in-person audience on the power of research, with a presentation titled “Stop Guessing, Start Asking: Using Research to Drive Growth.”
For many startups, conducting research feels out of reach and overwhelming, if they are familiar with it at all. For that reason, our presentation focused on a few actionable topics, including crafting objectives, conducting research on a budget, and finding insights among the data. The audience had so many great questions and engaging conversations that left us energized and grateful for the opportunity to share our knowledge. We can’t wait to see them go forth and use the power of research as they continue their startup journeys!
View our Stop Guessing, Start Asking: Using Research to Drive Growth presentation here.
September 23, 2021 | Research
Each year, Ad 2 Minnesota compiles a prestigious list of the top 32 Under 32 marketing and advertising minds. We are so excited to share that our very own Katherine Bosworth, senior designer, is a recipient of this award!
Katherine has been a shining star on our creative team for the past six years. We recognized Katherine’s leadership ability and thoughtful design within moments of her tremendous internship interview. As expected, she swiftly surpassed the expectations of the internship and rose through challenges to be the innovative, intelligent and humorous senior designer she is today. She eloquently speaks to design solutions and fully engages our client audience – a gift of strategic design and articulation that has impacted countless Fortune 100 brands. In the past year, she has expanded our UX capabilities for clients wanting to create a more meaningful, direct digital presence during the pandemic. From UX design to multichannel campaigns, the experience within design is always at the forefront of her mind.
Not only is she an influential member of the creative team, but Katherine has also spent time volunteering with Art Buddies, helping elementary-age kids foster their love for creativity. She’s also currently enrolled as a mentor for a pilot pen pals program at a Minneapolis elementary school.
We couldn’t be more proud of Katherine’s accomplishments and how they have impacted Fusion Hill and the Minneapolis community.
June 15, 2021 | Culture
At the start of each new year, our creative team conducts a deep dive to uncover the trends that will shape and influence the world of design for the coming year. We believe that design trends, just like research trends, serve as a powerful reflection of shifting consumer desires and preferences.
As the team (virtually) sat down to discuss the trends worth highlighting for 2021, we were struck by how much can change in a year. 2020 pushed us all to find inspiration in new places – influencing the design world for the better. We are starting off 2021 feeling inspired by all that we’ve discovered.
Download the report here of what we are predicting will rise to the top in 2021.
March 3, 2021 | Creative, Culture
There isn’t much left to say about 2020 that hasn’t already been said. From the pandemic to politics, it felt as though the only constant was change. It was a year that disrupted the way in which we interact with each other and the world around us, leaving a strong impact on our individual and collective psyches.
Download the report here which explores a few of the trends and behavior shifts that are likely here to stay for 2021 and beyond.
January 27, 2021 | Research
Every year on Martin Luther King Jr. Day our team volunteers with a local organization to give back to our community. This year, in lieu of in-person service, our staff served from home, writing letters with messages of kindness and love (some even including custom paintings!) to seniors in Minneapolis. The pandemic has left us all craving connection, a sentiment we know is especially true for many senior citizens following strict COVID-19 isolation guidelines. Collectively, our staff wrote 132 letters to seniors at Minnesota Veterans Homes and two senior communities. We are grateful for the opportunity to continue serving our community in creative new ways and hope to continue the tradition in the future.
January 25, 2021 | Culture
