Hey moms, play nice. It’s hard to line up play dates these days, and it’s even harder if you’re a stay-at-home dad. There’s an influx of dads that are on kid-duty these days – 2 million of them according to Aaron Rochlen University of Texas at Austin. But many of them still feel alienated. The stores don’t cater to them and they don’t get invited to Mommy and Me classes. So ladies, extend the olive branch and invite that dad and his kids down the street over for coffee and fruit snacks.
April 8, 2011 | Research
The connection between the sense of smell and memory is very powerful; just ask a woman about the first perfume she wore as a girl. Participants in a recent study on fragrance shared their lifelong experience with perfume and other scented body products. An overwhelming majority of women were able to remember the specific years when they wore certain scents. For example, most women remember the fragrance they wore on their wedding day and some couples reported celebrating their wedding anniversaries by gifting each other the scents they wore at their weddings. The sense of smell is powerful enough to transport people back to a specific time and place. How can your company capitalize on this connection between the sense of smell and memory to create new and innovative products?
April 1, 2011 | Research
Perfectly lovely words when used separately, but put them together and you get something special. This month, we celebrated this harmonious marriage of words by hosting a little get-together for our friends and clients. It was another great success and thanks to all of you who joined us. (And for those that couldn’t make it, we’ll see you next time!)
March 30, 2011 | Research
We’re shifting from presentation mode to open dialogue. Follow us for inspiration from the field and NE Minneapolis. Find our posts here or on Twitter @FusionHill
March 28, 2011 | Research
When challenged to lead a healthier lifestyle, the participants in our fitness focus groups really stepped up their game. One person lost 31 pounds on his weight-loss journey and recorded an amazing 53,000 steps in one day! Others used the challenge to reignite their neglected New Year’s resolutions, reminding us that true change can start anytime of the year.
March 1, 2011 | Research
After months of back-to-back travel intercontinentally and abroad, we found the entire Fusion Hill team in the office, on the same day! This of course warranted a lunch date at one of our favorite local restaurants; The Modern. We dined on comfort foods, dished on travel adventures and enjoyed a perfectly lovely family reunion.
March 1, 2011 | Research
If you are familiar with Fusion Hill, then you are also familiar with our fondness for dainty and delectable delights (not to mention alliteration). So imagine the squeals of excitement when we realized we could create a totally sweet Valentine’s Day treat that was chocolate, a cookie AND a sucker. It was a little crazy for a while, but we think we’ve finally calmed down now.
March 1, 2011 | Research
Happy Valentine’s day from your friends at Fusion Hill!
February 14, 2011 | Research
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Guess what? Our client in the health care industry just went viral. Now present on all the major social media networks, you can friend, follow or visit their brand new online care website to see a doctor. Welcome to future of modern medicine!
February 1, 2011 | Research
Come one come all – but don’t forget your skis and sleds; we’re knee-deep in a true Minnesotan winter this year. Where the piles of snow are monolithic and the days above zero feel like a heat wave. You may say we’re crazy for living here, but we’d say its more fun being little crazy.
February 1, 2011 | Research
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Continuing our international market segmentation study in the health and beauty category, our sixth country in the line up was … (drum roll please) …Turkey! In between interviews, we feasted our eyes on the ancient architecture and indulged our senses with aromatic spices. And of course had several samplings of authentic Turkish Delight. Turns out its not just a clever name…
February 1, 2011 | Research
